🌟 Blueseed Group – Vietnam top Local Agency has won the 7th Most Loved Employers in Journalism – Information – Media, Providing the Most Impressive Experience for Candidates
🎉 Representing a professional working environment committed to sustainable development, Blueseed Group is honored to be recognized as one of the Top 10 Most Loved Employers in journalism, information, and media. This accolade, voted by the CareerViet user community, also acknowledges our ability to provide the most impressive candidate experience.
🤩 Our mission at Blueseed Group is not only to create groundbreaking projects and products in the media sector but also to build an inspiring work environment where each individual has the opportunity to grow and contribute to the company’s overall success. This dedication ensures that Blueseed Group remains a reliable partner for brands.
Blueseed Group expresses deep gratitude to CareerViet and everyone who trusted and voted for us. Your support and confidence are great motivators, driving us to continually improve and grow every day.
We committed to providing the best career opportunities and a positive, challenging working environment for every member of our network.
🎉 The Blueseed office has just undergone a makeover, bringing the best experiences to our customers!
🚀 Behind this transformation lies not only the update in appearance but also Blueseed’s deep commitment to serving customers wholeheartedly, where every idea is valued, and every customer feels cared for and respected.
We sincerely thank our friends, partners, and customers who have always supported Blueseed on our journey. Together, we will continue to move forward and build strong and sustainable relationships.
NewExperience #Blueseed #Marketing #Mission
Blueseed Group and MetaWorld – a Korean entertainment company, have signed the MOU to create a new era of entertainment.
The two companies will collaborate on a number of projects, including the development of new reality shows that combine elements of K-drama and Vietnamese culture.
Blueseed Group and MetaWorld have also engaged in film production partnerships across South Korea and Vietnam. The two companies have worked together to enhance the visibility of Blueseed’s offerings within the South Korean market, with a focus on the entertainment sector. They have also facilitated the presence of South Korean artists in Vietnam, fostering business connections between South Korean and Vietnamese firms.
Blueseed Group has provided marketing assistance to South Korean businesses operating in Vietnam, helping them to reach new audiences and expand their customer base. The company has also helped to promote Vietnamese culture and history to a global audience, through its collaborations with MetaWorld.
This cooperation has brought many benefits to both companies. By combining their expertise and resources, Blueseed Group and MetaWorld have been able to create innovative and exciting new products that appeal to audiences around the world. The partnership has also helped to foster cross-cultural exchange and business connections between South Korea and Vietnam.
Blueseed Group and MetaWorld are committed to continuing their collaboration and exploring new opportunities for growth and innovation. Stay tuned for more exciting developments from these two dynamic companies!
HAPPY 10TH BIRTHDAY TO OUR BLUESEED (DECEMBER 13, 2013 – DECEMBER 13, 2023)
🎉Shout out to our great 10-year journey! We’ve reached many milestones and achieved terrific goals thanks to the contribution of each member of the Blueseed’s family.
💙 On this special day, lovely gifts have been carefully given on Blueseed’s members desks as a sincere appreciation for the effortless endeavors.
🤗 Let’s enjoy this wonderful ceremony and keep moving forward together on the next journey!
Blueseed was recently honored to participate in the exclusive ‘Google Agency Leadership Circle’ event held on the 13th and 14th of June at Google’s APAC office in Singapore. The event was attended by our very own Blueseed Digital Managing Director, Le Thi Thu Hoa, and Blueseed Media Managing Director, Le Thi Xuan Lan.
Google extended invitations to only the leading agencies across Southeast Asia, providing a platform for thought leaders to share insights and discuss the future of digital marketing businesses in the region.
Day 1: Keynote Harnessing AI for Profitable Growth
The first day kicked off with an enlightening keynote addressing how Google is leveraging Artificial Intelligence (AI) to drive profitable growth for agencies and their clients. AI is already acting not just as an add-on or gimmick but a multiplier for agency businesses, transforming how we approach and solve problems and deliver improved solutions at scale.
The session also touched upon how agencies could assist clients in bridging the confidence gap to fully harness AI efficiencies, especially across Google’s advertising products.
Digital Transformation: The Undiscovered Opportunities
The subsequent sessions delved into the undiscovered opportunities in digital transformation, the APAC agency ecosystem, international expansion learnings from AU-NZ/Greater China, and the path forward. The discussions underscored the potential that still exists for agencies and our clients in the digital marketing space and how we can best provide solutions to maximize this potential.
Day 2: Navigating the Future and Driving Transformation
The second day focused on navigating the future of SEA agency business and driving agency sales transformation. The opening session set the tone, emphasizing the need to ‘Transform today to future proof tomorrow’.
We then delved into the key trends shaping the future of SEA agencies business, heard some inspiration stories from agency pioneers, and participated in a mini-roundtable discussion on what hinders change provoking key thoughts on how we can further embrace inevitable and beneficial change in our everyday operations.
The final sessions centered on organization sustainability and customer growth intervention. We learned about ‘The Google Sales Organisation Approach’ to growing customers and delivering them sustainable and ongoing value.
The ‘Google Agency Leadership Circle’ event was an enriching experience, filled with learning and networking opportunities. It was an honor to share space with the leading lights of the Southeast Asian digital marketing world and contribute to the important discussions shaping our industry’s future.
The whole Blueseed team are excited to embrace these insights and learnings to our teams and clients. We are committed to pushing the boundaries of what’s possible in digital marketing and look forward to driving growth and transformation in the times ahead.
As we continue to pioneer in the digital marketing space market, our partnership with Google remains a vital part of our journey. Together, we are confident of overcoming challenges, embracing opportunities, and shaping the future of digital marketing in Southeast Asia.
On May 12th, 2023, MMA Global in Vietnam will organize the CEO & CMO Summit 2023 – dedicated to top leaders, marketing directors, and leading experts in the field of Marketing.
Blueseed are proud to be Media partners of this year’s event and look forward to a vibrant day of sharing with many industry leaders.
After 5 years of implementation, with constant innovation and deep influence in the modern marketing ecosystem, CEO & CMO Summit 2023 is the destination of business leaders nationwide.
With the participation of leading marketing speakers from AnyMind, Google, GroupM, Lazada, Mindshare, MMA Global, Nestlé, Pharmacity, Publicis Groupe, Samsung, TikTok, WARC… CEO & CMO Summit 2023 will cover several key emerging topics including “Sustainability”, “Social and Economic Trends”, and “E-commerce”.
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YOU CAN REGISTER TO PARTICIPATE AND FOLLOW THE EVENT HERE
BLUESEEDGROUP
The Women of the Blueseed Group are some of the most valuable drivers of our business at all levels. International Women’s Day provides everyone (especially the men) the chance to recognize these fantastic women and the contributions they make to our family and their own.
Across the special day we had several special celebrations including:
Gifting of special care gift packs selected from Greenoly’s large range.
A Special popup ice cream in the office serving delicious ice cream treats for all the women.
A special note board showing our true appreciation for all the wonderful women in the Blueseed Group family.
Several appreciation speeches and performances.
We want to thank ALL the wonderful women of the Blueseed Group for their incredible efforts every single day of the year not just on special days like this.
HR Asia Magazine (the International authoritative publication for senior HR professionals) has nominated Greenoly (Blueseed Group’s startup health supplement e-retailer) as one of HR Asia Best Companies to Work for in Asia 2023 Awards – Vietnam Chapter. Nominations were determined via HR Asia research of outstanding employers in Vietnam and across Asia.
HR Asia Best Companies to Work for in Asia is a prestigious award recognizing companies with the best HR practices and which demonstrate high levels of employee engagement and excellent workplace cultures organised by HR Asia Magazine in more than 13 Asian countries and markets. The past winners list named Microsoft, Unilever, HEINEKEN, Pfizer, Shell, Cargill, Prudential, Samsung, etc.
Greenoly has quickly grown it’s team with a focus on cutting edge digital marketing, never ending thirst for improved customer service, industry leading procurement relationships and partnerships with the leading international health supplement and personal care brands making them available in Vietnam on a single platform that customers can trust and rely on. These challenges have enabled the team to learn fast and utilize the Blueseed Group’s in house expertise to grow extremely quickly over the past 2 years. We’re very proud of the team’s performance and growth and thank HR Asia for recognizing our high performance employee environment.
Of the nomination Blueseed Group CEO Ho Nguyen said “We’re so proud of the Greenoly team. The working environment they have created has enabled fantastic growth to this stage and we’re very confident this is going to continue in coming years. We’re looking forward to continued growth of the Greenoly team in terms of HR effort continuing our growth and new members joining our expanding business helping us reach new levels. Thanks to HR Asia Magazine for the recognition!”
As we enter 2023 – the year of the cat in Vietnam – Blueseed Group CEO Ho Nguyen shared the following message with the whole Blueseed Group staff:
Looking back on 2022, it’s been a really great year – we’ve completed the spin-off of Blueseed into 3 subsidiaries: Blueseed Media, Blueseed Digital and Blueseed Hanoi. With the new generation of leadership, Ms. Lan Le , Ms. Hoa Le, Mr. Huy Bui and key people from each team all 3 companies have been setting up the base for growth in terms of TEAM, PROCESSES, and CLIENTS. With 30% growth rate, 2022 is an amazing year – strong as the Tiger! Watch again our YEP 2022 here:
With the base set-up, we do hope for another great year 2023, fast as the Cat to take the challenges and break the limits together, deserved as The Trusted Digital Growth Partner of Brands. Let’s see the rising stars from industry expansion to online retail – Greenoly, and market expansion of Blueseed Australia, to welcome our Big 10-Year Anniversary!
On behalf of Blueseed Group’s BOD, wish you all and your family a New Year of Peace, Happiness, and Prosperity!
#Respect #Accoutability #Performance #Integrity #Teamwork
On the 30th of December 2022 we held one of our favorite events of the year – the Blueseed Group 2022 Thankyou Party at D-Chill Rooftop in District 1 of Ho Chi Minh City. This is one of the few chances we get per year to get our entire team in 1 place alongside some of our VIP clients. The night was an opportunity to celebrate our success in 2022 and look forwards to 2023 in a great setting!
The night got underway with an inspiring performance by up and coming young rapper Shumo AG, followed by an welcoming address from Group Chairman Alex Grygoruk (see a summary of his address below), we then recognized star efforts across the group with our 2022 Blueseed Excellence Awards followed by plenty of entertainment and chances to celebrate the year together. We are all looking forward to a bigger and better 2023!!
Chairman’s Address
This is a summary of Blueseed Group Chairman Alex Grygoruk’s address on the night and summary of our companies year in 2022:
2022 was a very special year for our Company, and I would say not only special – it was an amazing year! All our Companies, our people have achieved many great results, news and achievements across the year. I will not list and mention all of them right now, I will just sum-up some of our key achievements with one simple number – 30%.
Why 30%, well, for the last 7 years our company has experienced a compound annual growth rate of 14%. However, in 2022 our growth was astonishing 30%! This is why I said that 2022 was an amazing year for us. We achieved such great results because of the collective effort of our senior management team, our board of directors, and all of our staff. Once again – thank you all for such great contribution in 2022!
I would like to emphasize and highlight the individual and teams contributions across our group:
Blueseed Media – led by CEO Ms Lan Le they beat all numbers in their 2022 business plan, this was already an ambitious business plan so it was a great effort and their 2023 plan is again, very solid with a clear path to further aggressive growth. Congratulations to Lan and the team!!!
Blueseed Digital led by CEO – Ms. Hoa. Blueseed Digital holds a very special place within our group and Ms. Hoa had to apply a lot of her management expertise and effort in order rebuild and reorganize what was previously 3 business units (Ad Network & Data, Performance Marketing & Content Marketing) into a single company. Ms. Hoa and the team successfully completed the year 2022, but for sure the biggest achievement in 2022 is building the basement for further growth on the very solid structure. Congratulations to Ms. Hoa all Bluseed Media team! We can’t wait to see how far you can grow in the coming years!
Blueseed Hanoi – led by CEO Mr Huy. Blueseed Hanoi is essential as our entire arm in the North. It’s clear that this company, Mr Huy and the entire team have the greatest potential to grow and scale out of any of the companies in our group. In 2022 they’re on the right path and we look forward to it continuing!
I like to call this company our “secret weapon”… Why “secret weapon”? because we see that in 3-4 years this company can be bigger than all our subsidiaries combined! Can anyone guess who the “secret weapon” of the Blueseed Group is?
Of course it’s Greenoly – led by Blueseed Group and Greenoly CEO Ho Nguyen. 2021 and 2022 saw this business become stable. The team are now experienced and ready to explode onto the big scale that is required to succeed in this space. We are combining the people and knowledge in senior and middle leadership, tech eco-system, operations, performance advertising and more to unlock the key to massive growth in Greenoly’s next phase. This will be exciting for us all to be a part of!
One extra piece of great news during 2022 has been the foundation of one more company, Blueseed Australia led by CEO Mr Bill Crang. This company takes our world class capacity and places it in the very exciting and high value and high potential Australian market. Bill will work closely with Blueseed Group Chairwoman Ms. Nga Nguyen who will supervise and guide the strategic development of the Australian business in 2023 and beyond.
2022 also saw the continued success of our platform businesses – Flix led by CEO (and Blueseed Group BOD member) Mr Hai Doan who have continued their success in partnership with HTV – and our Chia Sẻ Nhạc team.
Once again thanks to all of you, our teams and our partners and clients for being part of such a successful 2022. We are very excited to see the great efforts and results continue in 2023 and for many more years to come. Please enjoy the night, you have all deserved it!!!
