A Customer Data Platform tracks each unique customer’s interaction, transactions, engagements and more. From this you can optimize your customer relationship, segment customers and build loyalty.
DMP – DATA MANAGEMENT PLATFORM
A DMP enables advertisers to target advertising to people based on observed data, including location, browsing behavior and interests, device and more. DMP data can be used to optimize and deliver ads across advertising platforms.
Our full stack Ad Tech platform optimizes publisher inventory, reduces advertising costs throughout the digital advertising ecosystem.