Blueseed was recently honored to participate in the exclusive ‘Google Agency Leadership Circle’ event held on the 13th and 14th of June at Google’s APAC office in Singapore. The event was attended by our very own Blueseed Digital Managing Director, Le Thi Thu Hoa, and Blueseed Media Managing Director, Le Thi Xuan Lan.

Google extended invitations to only the leading agencies across Southeast Asia, providing a platform for thought leaders to share insights and discuss the future of digital marketing businesses in the region.

Day 1: Keynote Harnessing AI for Profitable Growth

The first day kicked off with an enlightening keynote addressing how Google is leveraging Artificial Intelligence (AI) to drive profitable growth for agencies and their clients. AI is already acting not just as an add-on or gimmick but a multiplier for agency businesses, transforming how we approach and solve problems and deliver improved solutions at scale.

The session also touched upon how agencies could assist clients in bridging the confidence gap to fully harness AI efficiencies, especially across Google’s advertising products.

Digital Transformation: The Undiscovered Opportunities

The subsequent sessions delved into the undiscovered opportunities in digital transformation, the APAC agency ecosystem, international expansion learnings from AU-NZ/Greater China, and the path forward. The discussions underscored the potential that still exists for agencies and our clients in the digital marketing space and how we can best provide solutions to maximize this potential.

Day 2: Navigating the Future and Driving Transformation

The second day focused on navigating the future of SEA agency business and driving agency sales transformation. The opening session set the tone, emphasizing the need to ‘Transform today to future proof tomorrow’.

We then delved into the key trends shaping the future of SEA agencies business, heard some inspiration stories from agency pioneers, and participated in a mini-roundtable discussion on what hinders change provoking key thoughts on how we can further embrace inevitable and beneficial change in our everyday operations.

The final sessions centered on organization sustainability and customer growth intervention. We learned about ‘The Google Sales Organisation Approach’ to growing customers and delivering them sustainable and ongoing value.

The ‘Google Agency Leadership Circle’ event was an enriching experience, filled with learning and networking opportunities. It was an honor to share space with the leading lights of the Southeast Asian digital marketing world and contribute to the important discussions shaping our industry’s future.

The whole Blueseed team are excited to embrace these insights and learnings to our teams and clients. We are committed to pushing the boundaries of what’s possible in digital marketing and look forward to driving growth and transformation in the times ahead.

As we continue to pioneer in the digital marketing space market, our partnership with Google remains a vital part of our journey. Together, we are confident of overcoming challenges, embracing opportunities, and shaping the future of digital marketing in Southeast Asia.