Programmatic advertising remains a key focus of brands looking to manage their campaigns at scale across the ever expanding range of digital channels. It is also fast becoming the key way for publishers to connect their inventory to wider eco-systems enabling them to monetize in the most effective ways possible. As Vietnam’s leading Video Ad Network Blueseed has played a huge part in connecting some of the key Supply Side Platforms (SSPs) since 2018 including Google Ad Manager and Gamma SSP.
In 2021 we continue this push towards expanded programmatic capabilities by joining with Pubmatic as a preferred SSP partner. This new partnership helps to supply Blueseed’s premium inventory to both PMP (Private MarketPlace) deals and Open Market Place.
Launched in 2006 Pubmatic empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Pubmatic was selected by Group M in March 2021 to be a Global Preferred SSP Partner
With this Partnership Blueseed continues to offer the best programmatic services for both our advertising clients whilst helping our publisher partners to maximize their revenues.