Blueseed, a leader in Vietnam’s MarTech and AdTech industries, has taken its programmatic capabilities to new levels in a new partnership with Google DV360 DSP (Demand Side Platform).
Blueseed has already been providing local inventory to major programmatic buying platforms including Gamma SSP and Google Ad Manager for over 2 years. This has been highly effective in enabling top media agencies such as Group M and brands including Oppo, Shopee, Google to access PMP (Premium Market Place) deals on campaigns.
DV360 is part of Google Marketing Platform providing brands advanced tools for advertising including audience targeting, wide ranges of ad formats, brand safety and more.
Under this partnership with DV360 Blueseed now offer an even wider range of data driven marketing services leveraging the full strengths of Google’s Ad Platform in terms of reach, data utilization and technology all connected to Blueseed’s own data capabilities and extensive local inventory.
DV360 covers formats like video, display, native, app install and audio ads enabling advertisers to connect with consumers in unique and powerful ways.
For large scale extensive campaigns we recommend utilizing the power of DV360 in campaign management. Utilizing the platform we can develop advanced target audiences, manage audience retargeting and deliver best possible campaign deliverables and results. The platform can offer performance benefits in brand awareness phases right through to driving conversions in performance campaigns.
To learn more about how Blueseed and DV360 can take your next marketing campaign to new levels reach out to your account manager today.