The TikTok Tet Insight provides a comprehensive guide for brands to capitalize on the Vietnamese Tet 2025 shopping season through TikTok’s platform. Key marketing strategies and insights include:

      1.   Massive Shopping Opportunity: Tet represents a peak moment for consumer activity, making it crucial for brands to leverage TikTok’s engagement capabilities. The platform supports full-funnel solutions, driving discovery and converting interest into sales across various shopping channels, such as TikTok Shop, eCommerce marketplaces, and direct brand sites.

      2.   Understanding TikTok Shoppers: The report outlines four main Tet shopper personas:

        •  Bargain Hunters: Driven by deals, actively using loyalty programs.

        •  Inspirational Shoppers: Enthusiastic about sharing product discoveries and influenced by #tiktokmademebuyit.

        •  Effortless Shoppers: Prefer online convenience, shopping mostly on social media.

        •  Purposeful Shoppers: Value sustainability and quality, willing to support ethical brands.

      3.   Engagement Strategies: To capture early attention, brands should use teasers, branded effects, and live shopping events. A phased approach is recommended:

        •  Pre-Hype: Build excitement with countdown stickers and branded content.

        •  Launch: Utilize TopView ads and branded missions to boost visibility.

        •  Conversion: Focus on performance-driven ads like Video Shopping Ads and retargeting strategies.

      4.   Content and Ad Best Practices: Successful campaigns should feature dynamic, engaging content. Creative assets must be refreshed regularly to prevent fatigue, with strong opening hooks and clear messages within the first few seconds. Brands are encouraged to test different ad formats and optimize based on performance metrics.

      5.   Tools and Optimization: TikTok provides creative and AI-powered solutions, including the Symphony Creative Studio for content generation and ad enhancement tools. Metrics like conversion lift and brand recall studies help refine campaign performance.

Overall, TikTok emphasizes a strategic mix of engaging content, precise targeting, and optimized ad spending to maximize brand visibility and drive sales during the Tet shopping season.

Blueseed Group, a premier partner of Tiktok, providing wide-range of services for customers, from paid media optimization to short content production, from brand awareness to push sales on Tiktok platform. Kindly reach out us at [email protected] or hotline 0948131213 for more information.

The full report can be download free here.