As AI continues to transform the way people search for information, simply appearing in traditional search results (SEO) is no longer enough. AI Overviews on Google and AI assistants like ChatGPT, Gemini, or Bing Copilot are becoming the new “gateways” through which consumers access information and make purchasing decisions.

That’s why Blueseed is pioneering AEO (Answer Engine Optimization) – a service designed to optimize content so that businesses appear directly in AI-generated answers, gaining a clear competitive advantage.

What is AEO and Why Does It Matter?

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• – Traditional SEO: Helps websites appear on the Search Engine Results Page (SERP).
• – AEO (Answer Engine Optimization): Ensures that your brand appears directly in AI-generated answers – being “the answer” rather than just “listed as a result.”

Key benefits of AEO:

• Increased customer reach at the exact moment they ask a question.
• Enhanced brand credibility, as being selected by AI signals reliability and authority.
• Marketing cost-efficiency, since direct visibility = higher conversion rates.
• Indirect SEO improvement: When AI consistently selects your content, it strengthens your website’s authority, boosting traditional SEO rankings and ensuring long-term results.
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👉 Read more: Brand Activation Using AI: From Awareness to Relevance in the Age of Intelligent Search

Blueseed’s AEO Pilot with Greenoly

Greenoly – an e-commerce platform specializing in authentic health supplements – became the first partner to pilot Blueseed’s AEO service in Vietnam.

In this project, we:

• – Optimized product content structure so that AI could better analyze and summarize it.
• – Enhanced content trustworthiness and authority, enabling Google’s AI Overview to select Greenoly as a reference source.
• – Standardized data formatting to make it easier for AI systems to interpret and extract information.
• – Executed parallel PR campaigns to reinforce brand credibility during AI “data crawling” and evaluation.
• – Monitored real-time visibility on Google AI Overview and other AI-driven search engines.

This pilot not only helped Greenoly strengthen its presence in the AI search ecosystem but also positioned Blueseed as a pioneer in applying AEO within Vietnam’s digital marketing landscape.

Initial Results After 2-Month AEO Pilot with Greenoly

Over a two-month trial with Greenoly, Blueseed focused on optimizing a set of strategic health supplement topics. Early results showed:

1. Significant SEO Performance Improvements

• Total clicks: 9.14K → 11.6K (+27%)
• Total impressions: 602K → 644K (+7%)
• Average CTR: 1.5% → 1.8% (+20%)
• Average ranking position: 18.2 → 13.8 (improved by almost 5 positions)

These results indicate that AEO not only delivers its own benefits but also indirectly boosts traditional SEO effectiveness.

Performance of Greenoly.vn from June 2025 to July 2025 – without AEO optimization
(measured via Google Search Console)

Performance of Greenoly.vn from August 2025 to September 2025 – with AEO optimization
(measured via Google Search Console)

2. Greenoly Featured in AI Overview Results

• – Google’s AI Overview started citing and displaying Greenoly’s content directly in its answers to user queries.
• – Instead of being just another search result, Greenoly became a trusted source selected by AI.
• – Brand credibility was significantly enhanced, as both Google and AI Overview recognized Greenoly as a reliable reference.
• – This created a competitive advantage in the nutraceutical e-commerce sector by placing Greenoly at the first touchpoint of the customer search journey.

3. Long-Term Potential & Strategic Impact

While these are only initial pilot results and do not yet reflect the full long-term impact of AEO, the positive signals demonstrate that:

• – AEO not only helps Greenoly appear in the AI Overview but also creates a synergistic effect with traditional SEO.
• – The benefits are reflected in higher traffic, broader brand visibility, and stronger customer engagement.

Why Choose Blueseed for AEO?

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• First mover in Vietnam to offer specialized Answer Engine Optimization services.
• A multidisciplinary team of SEO, Content, and Data experts delivering AI-ready content.
• End-to-end process: from query research → content creation → technical optimization → performance tracking.
• Proven pilot success with Greenoly – a leading health supplement e-commerce platform.

Conclusion

In the era of AI-powered search, being the answer is the new benchmark of authority. Businesses that secure visibility in AI-generated responses don’t just gain clicks—they win customer trust at the very first touchpoint.

With Blueseed’s pioneering AEO service, your brand can move beyond competing for rankings to becoming the trusted source AI chooses to highlight.

👉 Following the strong results achieved on Google AI Overview, Blueseed will continue expanding optimization for ChatGPT, Gemini, Bing Copilot, and other AI platforms.
👉 Stay tuned to blueseed.group to explore the latest outcomes from our AEO initiatives.
👉 If your business is ready to unlock growth in the AI era, contact Blueseed today, and let’s shape the future of brand visibility together.