Ho Chi Minh City, Vietnam – July 3, 2026 – Blueseed Digital, a member of Blueseed Group, has officially entered into a strategic partnership with the Institute of Human Resource Management Science and Artificial Intelligence Applications (IHRAI) to jointly develop and promote professional training programs in Livestream, Live Commerce, AI Commerce, and Digital Marketing.

The partnership marks an important milestone in bridging academic excellence with real-world industry practice, aiming to cultivate highly skilled professionals who can meet the growing demands of Vietnam’s rapidly evolving digital economy.

Combining Academic Expertise with Industry Experience

Under the partnership agreement, IHRAI will provide academic leadership by developing, validating, and assuring the quality of the training curriculum, while Blueseed Digital will contribute its expertise in digital communications, community development, market expansion, and practical program implementation.

This collaboration reflects a shared vision of creating application-oriented learning experiences that prepare participants for the future of digital business.

Professional Livestream Training Program

One of the first initiatives under this partnership is the launch of a comprehensive Professional Livestream Training Program, designed to equip learners with practical knowledge and in-demand digital skills, including:

• Professional livestream planning and operations
• Personal branding and audience development
• Digital sales and e-commerce strategies
• AI-powered content creation and livestream optimization
• Emerging trends in Live Commerce and AI Commerce

The program is designed for aspiring livestream hosts, content creators, entrepreneurs, sales professionals, marketers, and businesses looking to strengthen their digital commerce capabilities.

Driving Digital Transformation Through Collaboration

As AI continues to reshape the marketing and commerce landscape, the demand for professionals who can combine technology with creative communication is increasing rapidly. Through this partnership, IHRAI and Blueseed Digital aim to contribute to Vietnam’s digital transformation by delivering practical, industry-relevant education that bridges research, training, and real-world application.

Blueseed Group believes that collaboration between educational institutions and businesses is essential for developing future-ready talent. This partnership represents another step toward building a stronger digital ecosystem where innovation, education, and industry work together to create sustainable growth.

About Blueseed Digital

Blueseed Digital is a member of Blueseed Group, specializing in digital marketing, AI-driven communications, creator economy development, and digital commerce solutions. The company helps brands and organizations leverage emerging technologies to accelerate business growth and digital transformation.

About IHRAI

The Institute of Human Resource Management Science and Artificial Intelligence Applications (IHRAI) is dedicated to research, education, and professional development in human resource management and artificial intelligence applications, contributing to workforce development for Vietnam’s digital economy.