VP Milk needed a new communication strategy for its flagship product, Đà Lạt True Milk, to stand out in a competitive dairy market. The brand aimed to reinforce its purity positioning, increase share of voice (SOV), and drive sales through lifestyle-oriented messaging.
VP MILK – REDEFINING COMMUNICATION & BOOSTING SOV FOR ĐÀ LẠT TRUE MILK
Intagible Services
Delivery Services
Blueseed delivered a digital-first campaign with a clean, modern approach:
– Developed content emphasizing purity, freshness, and natural origin – core to Đà Lạt’s brand.
– Applied innovative formats and storytelling to build emotional resonance.
– Leveraged KOLs, expert reviews, and user feedback to foster authentic engagement on social media.
– Developed content emphasizing purity, freshness, and natural origin – core to Đà Lạt’s brand.
– Applied innovative formats and storytelling to build emotional resonance.
– Leveraged KOLs, expert reviews, and user feedback to foster authentic engagement on social media.
OUR RESULT
+200 million impressions
+100 million video views
+50,000 engagements
+100 million video views
+50,000 engagements
VP Milk boosted brand visibility and share of voice through positive conversations around quality, freshness, and trust — positioning Đà Lạt True Milk as a top choice for health-conscious consumers seeking natural dairy.
