About Client

RedBear Spicy Chicken is a bold and flavorful instant noodle product under the Gấu Đỏ brand, proudly developed by Asia Foods Corporation – one of Vietnam’s leading instant food manufacturers.

Created with a passion for taste and innovation, RedBear offers a trendy, convenient, and intensely spicy noodle experience, specially tailored for young, energetic consumers in Cambodia. With quality ingredients and a unique recipe, RedBear brings a burst of flavor to every bite, aiming to become the go-to choice for those who crave excitement in every meal.

• The digital market in Cambodia was still in its nascent stage, particularly in leveraging social media for brand communication.

• RedBear needed to highlight Spicy Chicken as a trendy option for the youth.

• With limited resources for social channel promotion, the challenge was to create enough buzz to reach and attract a generation of dynamic consumers constantly craving new experiences.

Blueseed implemented a breakthrough “dual” strategy for RedBear for the first time:

• – Brandtalk:  Powerful communication through media runs on YouTube and Facebook to build rapid brand recognition.
  

• – Consumer Talk:  Leveraging virality from 25 simultaneously launched KOL videos. This aimed to create close connections, drive trends, and spread authentic, real-life experiences.

This strategy was closely and creatively coordinated by Blueseed, aiming to transform Spicy Chicken into a “must-try” item for Cambodian youth.

The campaign created a strong ripple effect and achieved impressive results, exceeding expectations, despite the nascent digital market and limited initial communication resources:

• – 15 million organic views as of May 19th.

• – Broad reach with KOLs through 25 videos launched simultaneously, building coverage and creating natural connections with the youth.
  

• – Effective channel targeting: 81% of views came from Facebook and 19% from TikTok, a result of platform selection based on local user behavior insights.

The RedBear Spicy Chicken campaign not only successfully “went on air” but also affirmed Blueseed as a strategic partner capable of transforming market challenges into tangible growth opportunities for its clients, successfully conquering the dynamic youth market in Cambodia.

With extensive experience and deep market understanding, Blueseed proudly stands as a strategic Digital Marketing partner, specializing in providing comprehensive and in-depth solutions. We empower brands to establish their mark and achieve breakthrough success not only in Cambodia and Laos but also in many other markets.