Nuvi Grow needed to launch refreshed packaging for three key products while introducing a new message that resonates with both moms and kids. The campaign objective was to increase brand awareness, reinforce brand identity on social media, and drive sales during the critical rollout phase.
NUVI GROW – DRIVING AWARENESS & SALES WITH NEW PACKAGING LAUNCH
THE CHALLENGE
OUR SOLUTION
Blueseed developed an integrated creative strategy that combined product storytelling with emotional connection for the target audience:
- – Created multi-format creative assets that appeal to both children and parents across social platforms
- – Activated KOLs, expert reviewers, and UGC to build trust and generate buzz
- – Maintained consistent brand identity while amplifying campaign message through community engagement and content optimization
OUR RESULT
+ 300 million impressions
+ 130 million video views
+ 130 million video views
– Widespread positive brand conversations across social platforms, with high engagement from family-based audiences
– Nuvi Grow successfully reintroduced its products with strong market visibility, solidified its positioning in the health & nutrition category for kids, and built emotional resonance through family-first communication.
