CALOFIC – owner of top edible oil brands such as Simply, Meizan, Olivoilà, and Neptune – aimed to expand brand awareness and market share in the diverse Southeast Asian markets of Laos and Cambodia. However, they faced several key challenges:

• – Limited brand-consumer connection due to language barriers and cultural differences.

• – Low digital presence on local social media platforms.

• – Increasing competition from both international and domestic brands with highly localized engagement strategies.

To address these challenges, our team launched an integrated social media campaign built on three core pillars:

• – Comprehensive KOL management: from scouting and partnership to localized content production tailored to each market.

• – Localized media strategies: leveraging unique market insights and consumer behavior data specific to Laos and Cambodia to maximize relevance and reach.

• – Consistent cross-border brand storytelling: crafting unified narratives to reinforce CALOFIC’s brand identity across different cultural landscapes.

A standout example is the Simply campaign in Cambodia & Laos, which featured emotional, locally relevant video content on platforms like Facebook:  

Simply Cambodia Video Campaign

The regional campaign delivered impressive results:

• Over 1.3 billion impressions

• 730 million video views

• More than 2 million clicks

As a result, we successfully helped CALOFIC:

• Significantly boost brand visibility and engagement in target markets.

• Strengthen the market position of its core household brands across three countries through a holistic mix of integrated media, influencer marketing, and strategic content operations.