Sketchers were looking to connect with the elusive Generation Z. Traditional channels like TV have become noticeably impotent amongst younger demographics so an innovative mix of relevant content and online distribution needed to be utilized. The content resonated utilizing talented young directors and actors to portray the challenges Gen Z go through chasing a fulfilling modern life. The result? A series that resonated with Gen Z in the space they naturally consume content and delivered the Sketchers brand message in a subtle and appealing way.
Services
Video Production
Online Video Advertising
Results
– 4.3m Views across Facebook, Youtube and VOD platforms
– Over 87,000 Engagements